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How to Sell SEO Over the Phone

Getting new clients is the lifeblood of your SEO business. However, selling SEO over the phone can be a daunting task. In this article, we’ll explore practical strategies & tips for closing more sales.

Clients care about revenue & ROI, so remember to focus on the big picture when discussing your services with them. Use your research to help them visualize the potential growth & impact of their website traffic.

1. Do Your Research

It’s critical that you take the time to learn about your clients and their business before making a sales call. This will help you tailor your SEO how to sell seo over the phone sales pitch to their specific needs and goals.

Having a good understanding of your client’s needs will also allow you to set realistic expectations about what can be achieved with SEO. For example, it can take up to nine months for keywords to start gaining traction on search engines. This is something that should be communicated to your clients early on in order to prevent them from becoming disappointed and angry if they are not able to see results quickly.

Your research should include reading up on the latest trends in the SEO industry. You can do this by visiting the Google Search Central Blog regularly and taking notes on how new algorithms are impacting SEO strategy.

2. Understand Their Needs

One of the most important things to consider when selling SEO is understanding what your potential clients are looking for from the services you provide. It’s essential to tailor your pitch to meet their specific needs and explain how SEO can help them achieve their goals.

This will help you build trust with your customers and ultimately convert them into loyal customers. For example, if a client is struggling to attract new customers, you could offer them a free SEO analysis of their site and competitor sites to identify areas for improvement.

It’s also important to understand how much experience your clients have with SEO and what their knowledge level is. Avoid speaking in jargon that your clients may not understand and don’t be afraid to admit when you don’t know something.

3. Make a Great First Impression

Whether you’re a beginner or an experienced sales professional, making a great first impression is essential. The way you greet your client and the tone of your voice can set the stage for a positive interaction.

Remember to speak clearly and use simple language that is easy for your client to understand. Avoid using technical jargon that can be confusing or sound robotic.

Finally, be realistic about what SEO can and cannot do for your clients. Don’t promise first page rankings if you know that this is not feasible in their niche.

When selling seo over the phone, dress to impress and bring impressive marketing material that shows you mean business. This will give your client a positive first impression and make them feel confident in your abilities.

4. Build Trust and Credibility

When selling SEO, it is important to build trust and credibility with your clients. This is achieved by being honest and transparent, providing ongoing communication, and showcasing your previous successes. It is also important to handle objections effectively. For example, by addressing concerns about the cost and timelines of the services you are offering and by explaining the process of SEO in an easy to understand way.

Finally, it is crucial to set clear expectations with your clients. For example, by letting them know that good SEO is a long-term investment and that it will take time to see results. By doing so, you can ensure that your clients are happy with their SEO services and will continue to buy from you in the future.

5. Ask for the Sale

Once you’ve built trust and credibility, and clearly explained the benefits of SEO, it’s time to ask for the sale. This is an important moment, so don’t rush it. Ideally, you should have the contract ready for them to sign at the end of the call.

Remember, it’s not over until the client says “I want in.” If they are hesitant or not interested, try to understand why. For example, they may have been burned by a previous agency or may not be sure that SEO will work for their business.

Selling SEO is easier than you might think with the right tools and communication strategies. To learn more about how to sell SEO, contact the experts at Dintellects Solutions today. We can help you grow your agency and help clients achieve their SEO goals!

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