Vintage advertising auctions bring together a vast array of collectables that span eras, styles and cultural influences. Each piece tells a story of creativity and messaging that speaks to the enduring allure of visual storytelling. The diverse range of vintage ads attracts collectors and redecorators from across the country, as well as brands and consumers who appreciate their historical and aesthetic appeal.
Antique Advertising Auctions Feature A Wide Variety of Collectables
Any vintage item adorned with a brand name or logo can be considered an advertising collectable. The items can be as simple as enamel signs, packaging like tins and matchboxes, or posters and other printed materials. Many of these pieces incorporate older logo designs and art styles that evoke a sense of nostalgia and a connection to a bygone era. These collectables can also draw interest from a broad spectrum of special interests, such as vintage beer and automotive tinware, cigars and tobacco, or even old school cola signs.
While some of these vintage ads are simply decorative, others carry a great deal of historical significance and can command substantial monetary value at auction. The most valuable pieces often realise incredible prices, including the $1.5 million sale of a Musgo Oil winged Pegasus porcelain sign. In general, porcelain-enamel signs are the most coveted, but metal and neon items can also have great appeal, particularly for iconic brands.
It is important to keep in mind that the condition and preservation of an antique advertising sign or other item will greatly influence its resale value. For this reason, it is essential to obtain an accurate appraisal before attempting to sell or acquire a vintage advertisement. This will help ensure that you are getting the best possible price for your item and that it is being properly maintained to preserve its quality and beauty.
The most successful antique advertising collectors understand the intricacies of the industry and are adept at navigating the auction process. They understand how to read an auction catalog, identify potential sellers and buyers, and take the time to thoroughly research each piece. They also know how to determine an appropriate budget ahead of the auction.
Auctions can be unpredictable, as the prices of objects can fluctuate based on the number of bidders. This is especially true in online auctions, where the number of bidding participants can be influenced by competition, the occurrence of sniping, and the presence of “call in” bidders who place their bids over the phone. In some cases, a winning bidder may actually overpay for an item due to this phenomenon.
The success of an antique advertising auction depends on a number of factors, including the quality of the inventory and the strength of the market for it. Those who wish to participate in vintage advertising auctions can find out more about their local markets by gathering information from various sources, such as local and regional newspaper listings and by asking local collectors for an auction schedule. They can then make the most informed decisions regarding when and where to attend an auction in their area.